A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer (part of Seera Group) plans to help the country tap into one of the world’s largest tourist markets through customized itineraries, targeted marketing, and strategic partnerships.

As the business travel landscape evolves, travel managers face growing pressures to deliver seamless experiences and efficient solutions for their teams. Southwest’s focus on digital tools, personalized service, and hospitality-driven innovations aims to simplify travel management and support a smoother, more flexible journey for business travelers.

Millennial and Gen Z travelers are stress-testing hotels’ ability to keep up with customer technology preferences. Hotel owners and operators need to seek out creative tech features and amenities to help them compete in an ever-changing travel landscape.

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.

As business travel continues to recover, rising costs are driving companies to seek increasingly efficient travel management solutions. One industry program provides a flexible, dual rewards system benefitting both companies and travelers: the American Airlines AAdvantage Business program.

SkiftX spoke to Choice Hotels President and CEO Patrick Pacious about key travel trends like road trips, remote work, and growth opportunities amid improving development financing. According to Pacious, Choice’s strategic focus on upscale brands, tech-driven innovations, and track record in hotel conversions will fuel future development.