Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.

Analysis from a survey of close to 1,000 executives in the travel and hospitality industry on their attitudes related to digital transformation Exploration of how different travel and hospitality brands…

The Covid-19 crisis is creating an unprecedented challenge for the hotel industry. Despite the challenges, there's also a growing feeling of resolve emerging from executives, employees and stakeholders: what steps will those in the industry need to take to place it on the path to recovery?

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

We’re publishing a new trend report, in partnership with TripActions: The State of Business Travel 2020, which investigates the evolving industry trends, technology, and traveler habits shaping business travel in the year ahead, accompanied by an in-depth survey of business travelers and corporate travel managers.

Roughly one billion people around the world have special circumstances or needs that make travel more difficult than it should be. Now, leaders in the industry are calling for a more inclusive hospitality paradigm that better serves all travelers. It’s both the right thing to do and a huge business opportunity, experts said.

Analysis of seven trends that will impact travel industry advertising strategies in the year ahead Interviews with advertising industry executives currently working with some of the world’s biggest travel brands…

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?