Skift Wellness

Peloton had been sitting on quite a pedestal of late — with its loyal fan base willing to pay a premium price for its bikes and streaming service. But after the less-than-stellar IPO performance and a recent lawsuit, cracks at the company may be starting to appear.

Athleisure is a growing market, but brands still have to come up with ways to stand out from the pack. However, infusing workout clothes with CBD oil probably isn't the most viable way to attract long-term customers.

Casper wants to dominate all things sleep, but there are so many companies in the space that the mattress maker will likely struggle to win over the whole category.

Empowerment, connection, and an adrenaline rush are drawing women to women-only wellness trips. The trend appears to have a few years of staying power, but smart marketing could make it last longer.

It’s difficult to say whether a wellness-themed hotel in Las Vegas can really take off. If the current state of the wellness industry is any indicator, the odds are (sort of) good.

The fitness industry is thriving — especially high-end boutique studios. But those will likely be the hardest hit if a recession strikes. If and when that happens, you can expect luxury fitness studios to shutter.

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?

Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.

A new wave of drinks is coming to market — and aiming to supplant predecessors that have less of a wellness edge.