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Skift Wellness

Luxury

Meditation Boom Is Pushing Brands to Keep Up

Meditation is now the fastest-growing wellness activity in the United States. Because it’s a free (or mostly free) practice, brands will probably need to get creative if they want to capitalize on the trend — especially since the app category is already saturated.

Meditation Boom Is Pushing Brands to Keep Up

Luxury

Peloton Vs. SoulCycle: The Battle Heats Up

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

Peloton Vs. SoulCycle: The Battle Heats Up

Luxury

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Luxury

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Exercise, yoga, and meditation are surging in popularity, but consumers are as time-crunched as ever. It’s no wonder that the audio-based fitness brand Aaptiv (yes, there’s an app for that) has taken off.

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Luxury

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Luxury

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Luxury

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Luxury

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Luxury

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Announcements

Skift Wellness Issue One: Examining the Business of Modern Well-Being  

Skift Wellness, our new weekly newsletter, curates the best news coverage of the global wellness space. Join us as we dive into the business of wellness, Skift-style.

Skift Wellness Issue One: Examining the Business of Modern Well-Being