Skift Wellness

Luxury

Which Brand Will Win the Holiday Wearable Battle?

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

Which Brand Will Win the Holiday Wearable Battle?

Luxury

How Wellness Travel Became a Thing in the Past Decade

More people want wellness woven into their travel than ever before, whether through retreats or one-off experiences, and the trend will likely gain momentum in the next decade.

How Wellness Travel Became a Thing in the Past Decade

Luxury

Retailers Use Fitness Perks to Woo Customers

To get customers in the door, retailers — whether grocery stores or athleisure brands — are offering fitness classes. It’s not a bad idea considering the popularity of working out these days, combined with the struggles of brick-and-mortar.

Retailers Use Fitness Perks to Woo Customers

Luxury

Retail Giants Test Direct-to-Consumer Wellness Brands

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

Retail Giants Test Direct-to-Consumer Wellness Brands

Luxury

Meditation Apps Battle for Airline Partners

If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.

Meditation Apps Battle for Airline Partners

Luxury

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

Luxury

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Luxury

Big Food Is Testing the Wellness Waters

Giant companies see the benefits of investing in wellness — and have enough money to take chances. But the wellness landscape, as we all know, is littered with fads gone bust.

Big Food Is Testing the Wellness Waters

Luxury

The Wellness Industry Needs a Diversity Overhaul

It will likely take years for the wellness industry to really fix its diversity problem. But the process could speed up if more people start to speak out about it.

The Wellness Industry Needs a Diversity Overhaul

Hotels

Hot Springs as Wellness Destination Takes Hold in U.S.

This week in wellness news, the hot springs movement gains traction in the U.S. Meanwhile, mental health apps aim to address the rising tide of anxiety in the U.S. Admirable, yes, but it’s debatable whether apps that gamify the quest toward beating anxiety can really catch on.

Hot Springs as Wellness Destination Takes Hold in U.S.