Rentals & Shares

Marriott Drives Deeper Into Luxury Short-Term Rentals as a Loyalty Play

Marriott Drives Deeper Into Luxury Short-Term Rentals as a Loyalty Play

Sean O'Neill, Skift

Airbnb has nothing to worry about. Marriott is mainly interested in using rentals as a tool to build brand loyalty. So the Bethesda, Maryland-based hotel giant won't threaten the established players in short-term rental booking.

7 hours ago

Booking Holdings Is Withdrawing From Google Vacation Rentals

Booking Holdings Is Withdrawing From Google Vacation Rentals

Dennis Schaal, Skift

Behind the scenes, there may be abundant reasons that Booking Holdings and Airbnb, for that matter, won't be dabbling in Google's vacation rentals business for the time being. Perhaps they are seeking to boost direct traffic or are unhappy with the economics and user experience. Expedia may be positioned to take some advantage.

6 days ago

Does Airbnb Really Need to Join Google’s New Vacation Rental Business?

Does Airbnb Really Need to Join Google’s New Vacation Rental Business?

Dennis Schaal, Skift

Do or die? Test and learn? Now or never? As Airbnb marches toward going public in 2020, a key question in many minds will be how Airbnb deals with Google — and at what price. There are no slam-dunk answers.

7 days ago

Sponsored
How Advanced Tech is Helping Hotels Humanize the Guest Experience

How Advanced Tech is Helping Hotels Humanize the Guest Experience

Salesforce + Skift

The use of technology in hospitality must go beyond improving consumer-facing products and digital experiences. Its true potential will be realized when hotel staff are empowered with the right insights at the right time so that they can transform guest experiences.

4 months ago

Announcing Skift Short-Term Rental Summit on December 5, New York City

Announcing Skift Short-Term Rental Summit on December 5, New York City

Brian Quinn, Skift

The short-term rental sector is rapidly expanding. Beyond key platforms in this sector, there is a growing ecosystem of property managers, startups and vendors that are competing to commercialize this space as regulators consider the rules and who's responsible for enforcing them. Find out who's joining Airbnb at this house party.

1 week ago

Google Elevates Vacation Rentals With Hotel-Like Treatment in Search

Google Elevates Vacation Rentals With Hotel-Like Treatment in Search

Dennis Schaal, Skift

Google is following its hotel playbook in giving its own vacation rental and apartments business preferential treatment in Google search. As antitrust regulators take a look at Google's practices, and if travel is part of the review, this twist will be high on the agenda.

1 week ago

Airbnb Says It Intends to Go Public in 2020

Airbnb Says It Intends to Go Public in 2020

Patrick Whyte, Skift

While $1 billion in revenue is impressive, it's not the first time Airbnb has achieved the number. What matters for the homesharing platform is the growth narrative. Now that the timing of the company's IPO is pegged for 2020, we know just how long we will have to wait to see how the story line plays out.

4 weeks ago

What’s Driving Europe’s Shifting Accommodation Industry: New Skift Research

What’s Driving Europe’s Shifting Accommodation Industry: New Skift Research

Seth Borko, Skift Research

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

1 month ago

Google Signals Its Vacation Rental Ambitions With Vacasa Direct-Connect

Google Signals Its Vacation Rental Ambitions With Vacasa Direct-Connect

Dennis Schaal, Skift

We've seen this playbook before. Google isn't making much money off its vacation rental business, and doesn't need to sweat it. With its domination of search, Google will take its time, build its global property numbers, and test what works. Competitors know what's coming.

1 month ago

Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Dennis Schaal, Skift

Is the Boston-Airbnb settlement, which calls for short-term regulatory platforms to comply with a city ordinance, a model for future agreements? Too soon to tell but what's clear is that the alternative accommodations industry will one day transition from outliers to regulated entities.

1 month ago

Booking Holdings’ Push Into Homesharing Feels Like a Return to Its Roots

Booking Holdings’ Push Into Homesharing Feels Like a Return to Its Roots

Dennis Schaal, Skift

The hotel business was never an easy one for online travel companies. Far from it. But compared with the complexities of alternative accommodations, executives at Booking Holdings may come to regard the hotel business as a relative cakewalk.

1 month ago

Airbnb Beat Expedia in Booked Room Nights

Airbnb Beat Expedia in Booked Room Nights

Dennis Schaal, Skift

Does anyone remember when Travelocity was the leading U.S. online travel agency? We're thinking about that because a milestone may have taken place in the first quarter when Airbnb attracted more room nights booked than did Expedia. What it does clearly show is that the online travel pecking order is very much in flux.

2 months ago