Luxury has its limits. When too many brands start banking on one sector to deliver all their good news things don't go well.
Just when we thought this would be a done deal ... Even so, it's business as usual, and as long as the Vistana spinoff closes before the Marriott one does, there shouldn't be any problems for Starwood.
These are the hospitality trends we were talking about this week.
Roots run deep between Host Hotels and Marriott, obviously. But the fact that Host also owns properties that fly under Starwood and Marriott's brands, among others, gives its perspectives on ownership and operations some serious weight when talking about the future of the big merger and the direct booking wars.
Marriott may have won Starwood in the bidding war of the year (thus far), but it's clear there's a lot of work that lies ahead for the company as it prepares to close its big deal by mid-year.
Even though Marriott's CEO has said all 30 brands will survive the merger, we still think it's only a matter of time before Tribute Portfolio is culled and rolled into Marriott's competing Autograph Collection. Even so, it's good news for Starwood to see this kind of rapid growth for its newest of brands, especially during such a period of intense transition.
Expedia is telling hotels that if they "play well" with Expedia it will be very advantageous and the outcomes may not be as positive if hotels decide to rewrite the rules. Many big chains have not appreciated how Expedia has played over the years and they are voting with their proverbial feet.
Online travel agencies and the looming Starwood-Marriott merger won't get Hilton down, according to Hilton's CEO. Solid first quarter earnings suggest a stable year ahead for the company. But will alienating online travel agencies and pursuing an asset-light strategy ultimately result in success? We'll have to see how the rest of the year plays out.
Big turmoil in hospitality is continuing in 2016.
It looks like this first quarter is the quarter of hotels getting their share prices back to a respectable level.