JetBlue likely needed to get the kinks out of its mobile boarding capabilities before working on Passbook integration. The airline has admitted that it has paid too much attention to the bottom line over the past few years, and has fallen behind concerning important mobile features that its customers demand.
The speed in which American citizens can be alerted to violent outbreaks, natural disasters, and safety hazards abroad today is just one the significant ways that technology has changed the way we travel.
Although the Internet does spread the word on quaint B&Bs, chains like the Four Seasons and Marriott forever have the advantage of holding enough resources to experiment online, and the experience to avoid hucksters selling 360 photo galleries and other dubious digital features.
It's not unlikely that more people will know the status of the snowfall from their Twitter feed than looking out the window, and big storms give cities a chance to shine on social media, one that they'd be foolish to waste.
If you don't think Expedia and other online travel agencies are worried about this one, guess again. Laws in Europe and the U.S. over rate parity issues vary, but adverse rulings could really shake things up.