Skift Originals

In times of anticipated crisis, man your Twitter stations. Provide up-to-date information, genuine sympathy and additional assistance.

W Hotels, St. Regis Hotels and Starwood Luxury Collection anticipated the changing behaviors and demographics of the luxury consumer, and adapted their business models and content marketing strategies around them, before much of the rest of the hospitality industry.

Triumph Hotels' development of individual blogs and walking tours for each historic property celebrates a local, deep-rooted New York neighborhood experience.

Marriott sees huge white space in the European market for Moxy Hotels with room rates averaging under $100 and a focus on dynamic lobbies with multiple energy zones.

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

Instant translation with seamless back-and-forth communication in any language is the holy grail and wearables should theoretically enable it. The Word Lens app for Google Glass is the first useful step towards it.

The right celebrity can add credibility and boost branding for a travel startup or lifestyle brand, but it is ultimately up to team, with their heads down executing, to bring a concept to startup stardom.

IHG is in both a precarious and somewhat perfect position to pose such a question: It's a multinational company that's profited handsomely from globalization, but its continued success relies on it serving as a gateway to unique local cultures untouched by massive enterprises.