It’s better to be sweet, short, and simple when it comes to most travel ads. Although beautiful images of destinations are savory to watch, the ultimate message of a brand or organization is often lost when too many points are covered.

Watch a mixture of sweet simple ads alongside beautiful, though drawn-out, affairs in the videos below.

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KLM Airlines recently released this short fun spot promoting mobile bookings. The faces of smiling soon-to-be flyers are paired with graphics of the airline’s mobile booking site and followed with a collage of iconic attractions from their destination. Mobile bookings are commonplace by now, but showing how they can be simple and fun might convert those travelers still loyal to the desktop.

The latest video ad from Turismo Madrid suggests travelers start their trips to Spain, a country where many summer tourists head directly to the beaches, in Madrid. It pushes not just the capital city, but the region that surrounds it for a combination of awesome architecture and nature.

The video is on the longer side of two and a half minutes and the imagery’s impact is somewhat diminished by the strange voice throughout that ends the video with “Madrid is more than a city. Madrid is a way of life.”

Visit Mexico debuted two new ads last week with the slogan “Live it to believe it.” The above videos feature Mexico City and Vallarta-Nayarit, an area on the Pacific Coast of Central Mexico. Both videos employ the same strategy with a woman breathlessly recounting the details of her Mexico recent trip in apparent disbelief. She has a British accent, which may explain why she seems so uninformed about incredibly popular North American destinations.

Sandals harps on the concept of a “free vacation” in this new ad featuring attractive guests that have the freedom to do whatever they want once at the all-inclusive resort. The video ends with the statement, “Once you’re in our world, everything is free,” which overlooks the one small fact that all Sandals guests pay an awful lot of money to enjoy that freedom upon arrival.

Photo Credit: KLM pushes the simplicity of its mobile booking app in a new ad spot. Screenshot / Air France / KLM