Skift Originals

Google Glass will be promoted through so many travel and cultural experiences in the future that use of the wearable tech will undoubtedly wear thin, but for now Authentic Voyages is wise to get ahead of the pack in its marketing for running of the bulls.

Want to reinvigorate the Southwest brand? Just think of the market share gains that Southwest would earn if it made its TV Flies Free promotion permanent. Free Wi-Fi, baby.

A good start on understanding travelers usage of Twitter for travel, but it is too small and limited to draw bigger conclusions for now.

Among the efforts China needs: coordinated tourism marketing to attract younger visitors, relaxing visa requirement in big way, and controlling its dreaded pollution which is generating scary headlines world over and dissuading visitors.

Well, this had to happen: the trolliest travel press release of the month, and we're obliging by being trolled.

The W brand has a knack for taking more design risks than the average corporate hotel chain, as well as implementing designs that don't sacrifice usability for bling.

The relatively ambitious travel plans seem to reflect economic optimism among American consumers.

IATA's numbers provide a fresh look at an under-performing industry, and the parameters of its proposed solutions are very predictable -- less taxation and weaker regulation.

Is Iberia's formula of five single-function mobile apps crazy enough to be workable? It seems very cumbersome, to say the least, especially if you occasionally fly another airline or use apps from a different supplier. Ultra fragmentation.