Skift Originals

Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.

Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.

How do we navigate these strange recessionary times, even as we are overwhelmed with demand for a blockbuster year so far and a summer travel crush coming?

How we live, work, socialize and travel have merged into each other, with profound implications for the global industry at the center of selling this dream. How will travel respond?

July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.

What is required for the new normal of crossing borders while living with Covid is government coordination, user experience, simplicity, and accessibility when it comes to registering and sharing data. The best countries with the smartest, most streamlined approaches will win out.

This week, travel startups announced more than $710 million in funding. Concepts included Oyo's branded hospitality network, a Chinese hotel group that aims to appeal to its guests across all five senses, and a rewards app for low carbon travel.

As many destinations start to open their borders and welcome back travelers, how can tourism add value to local communities in more environmentally friendly and impactful ways? You don't want to miss these timely conversations as tourism faces new challenges and opportunities.

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.