Skift Originals Archives

Hotels

Oberoi Heads to London as Indian Hotels Go Global

Oberoi Hotels' decision to expand to Europe is part of a trend. Indian hotel chains are establishing a presence beyond India to capitalize on their brand value among Indian travelers.

Bulbul Dhawan | 1 hour ago

Airlines

Southwest’s Game of Catch-Up: What’s Next After Elliott Settlement?

Southwest had a rough going over the past few months, but CEO Bob Jordan says he has a plan. The Southwest experience may not look too different from other airlines.

Elizabeth Casolo | 4 hours ago

Airlines

Spirit Airlines in Advanced Talks Over a Bankruptcy Filing, WSJ Says

The Journal reported that Spirit is looking to bankruptcy after talks with Frontier about reviving a merger broke down.

Meghna Maharishi | 6 hours ago

Travel Technology

Apple AirTag Owners Can Soon Share Location Info Directly with Airlines

United Airlines, Delta Air Lines, and IAG have all been working with Apple on how to incorporate the tech into their baggage tracking strategies.

Justin Dawes | 8 hours ago

Luxury

The Problem With Travel Brand Marketing – And How To Fix It

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

Colin Nagy | 8 hours ago

Airlines

Why the New JetBlue Is an East Coast Leisure Airline

Airlines can have identity crises. As it tries to get back to profitability, JetBlue thinks it knows who it is.

Dennis Schaal | 9 hours ago

Airlines

Flight Attendants Union Sees Opening at Delta: Labor Fight’s Next Phase

Delta's non-unionized flight attendants could make another push to organize "in a few months," said Sara Nelson, head of a 55,000-member union. Nelson cited broader public support for labor as one driver of change.

Sean O'Neill | 11 hours ago

Airlines

American Airlines on Path Toward Recovery After Failed Direct Bookings Strategy, CEO Says

American Airlines is going to continue rethinking how its distribution strategy looks in the future.

Justin Dawes | 11 hours ago

Tour Operators

Cox & Kings’ India Brand Returns Under New Owner

As Cox & Kings re-enters a competitive, technology-driven market, the brand faces the challenge of regaining customer trust while appealing to a new generation of travelers. The big question: Can Wilson & Hughes breathe new life into a legacy brand?

Peden Doma Bhutia | 18 hours ago

Tourism

Brunei’s Move to Attract Indian Tourists – India Report

Indian travelers are increasingly traveling internationally: Outbound trips among Indians are expected to reach 50 million a year by 2030.

Bulbul Dhawan | 1 day ago