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Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

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Online Travel

Lessons From Our Oral History of Short-Term Rentals

In an era today when investors place a high value on profitability, our oral history of short-term rentals includes regrets from those who were too risk-averse to grab an opportunity.
Dennis Schaal | 2 years ago
Online Travel

Top 10 Skift Research Reports in 2022

Skift Research produced a wide range data analysis, surveys, and in-depth reports to keep subscribers informed and ahead of the competition. Here are some highlights.
Wouter Geerts | 2 years ago
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Online Travel

Lastminute.com Hits 'Restart' Button With New CEO

Having your top executives jailed is one thing. But as that issue recedes, Lastminute.com needs to deal with its under-performance issues and execute on strategy shifts.
Dennis Schaal | 2 years ago
Online Travel

How Blockchain Technology Is Disrupting the Online Travel Agency Model

Innovation continues to drive the travel industry forward. By bringing blockchain technology to the hotel booking space, a recently launched startup is adding a new dimension to the booking process and changing the way the hospitality and event industries interact with their customers.
Liferewards.ai + Skift | 2 years ago
Sponsored
Online Travel

Why Short-Form Video Is the Future of Social Travel Marketing

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways.
Meta + Skift | 2 years ago
Sponsored
Airlines

What 2023 Will Hold for Travel: New Skift Research

The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.
Seth Borko | 2 years ago