Online Travel
Good and Bad M&A, According to Booking’s CEO
Today’s edition of Skift’s daily podcast looks at Booking CEO’s M&A philosophy, Zoom burnout, and a hotel brand bonanza.
Online Travel News
Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.
Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.
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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.
Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.
Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.
Online Travel
Booking CEO Fogel on Why Making No Deal Is Better Than the Wrong Acquisition
Mergers and acquisitions are sexy for shareholders, analysts and the press. Booking CEO Fogel knows, though, that sometimes the best decision is not overpaying and walking away from that shiny object.
Experiences
Tripadvisor Takes the Guesswork Out of Personalization
Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.
Online Travel
Skift Megatrends 2023: Short-Form Video Is Destination Marketing's New Must-Have
In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations (DMOs) and why it has become such a dominant format, particularly for destination storytelling.
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Online Travel
How Did All Those Travel SPACs End Up Doing?
You win some, you lose some. As quickly as SPACs soared on the hype, they lost much of their luster just as quickly on Wall Street. Travel SPACs were definitely no exception. Take a look at the numbers.
Online Travel
Booking Holdings Business Model Was Slowing Things Down Pre-Covid
Payments, flights and short-term rentals are paying off so far for Booking as part of its connected trip strategy. That's true even if there are doubts about travelers wanting to book their entire trip on one platform.
Online Travel
Big Banks Chase a Much Bigger Piece of the Travel Market
Banks such as JPMorgan Chase, Capital One, and Citi already have the customer base to appeal to travelers with attractive booking offers, cash back, and points, without having to ante up big for marketing like online travel agencies and hotels. The prospects for banks, with a history of clunky travel portals, will hinge on value proposition, user experience and execution.
Online Travel
Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers
As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.
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Online Travel
Oyo's IPO Could Be Delayed as Indian Regulator Asks for Updated Filing
The run-up to an Oyo IPO is turning out to be a waiting-for-Godot moment. Let's just hope Godot shows up in this version, even if the delay is even a little longer.
Online Travel
Booking Holdings Set to Ride Upsides of Europe and China Trends in 2023
Booking Holdings shed its entire stake in China's Trip.com Group at a loss of $130 million in 2020. But Booking retains a substantial foothold in China outbound travel that it can ride to advantage in 2023.