Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
Minor Hotels unveiled Colbert Collection, a global soft brand debuting in Italy this spring and expanding to the UK, Spain, and UAE. Plus, more hotel deal and development news.
Many hotels are seeing soft 2026 World Cup bookings as fans seem to be waiting until the last minute. It seems possible that the event will draw a higher mix of domestic fans than many first expected.
Travel demand is holding steady but shifting to last-minute booking behavior, forcing companies to adapt faster, while IHG argues scale is the best defense against global uncertainty and a new…
India is one of the fastest-growing outbound travel markets, one of the largest domestic travel ecosystems, and an underpenetrated inbound destination. The Skift India Travel Scorecard shows clear, comparable data on how India is actually performing relative to its peers.