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Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear?

Travelers are feeling pain at the pump and in the air after an April surge in travel costs.

HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.

Getting visitors to return to a destination requires more than marketing.

Skift Global Forum is built for senior travel leaders making decisions in a market that no longer rewards passive observation. The agenda sets the frame. The room tests the assumptions. The value comes from hearing what leaders are willing to say before the market has settled on a consensus.

Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability.

Rural Morocco is open for investment. Filling it won’t be easy.

India leads the APEC construction pipeline with 940 projects/124,011 rooms. Plus, more hotel deal and development news from APAC.

Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.

Travelers are not staying home, but they are changing destinations.

Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made.

Ixigo’s latest move comes as travel apps face pressure to do more than list fares, rooms and routes. They now have to help users make decisions faster and with less friction, without sending them elsewhere for answers.