News

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

The Priceline Group's acquisition of Buuteeq, the largest of two hotel marketing-related acquisitions in the second quarter of 2014, was likely more substantial than most observers imagined. It is part of Priceline's strategy to become a B2B service provider for hotels.

The majority of frequent business travelers uphold hotel status as equal or more valuable to airline status. In fact, wealthier hard-core travelers prefer hotel status overwhelmingly.

Morgans is retooling its brand for the Creative Class living in a post-recession world, orchestrated by a new crew of creative minds rallying around the reworked "Mondrian is a hotel for creators" message.

It’s a holiday, after all. Passengers should expect more comfort and a little entertainment. As for the alcohol thing: There’s plenty of that at their destination, and more to buy at the Duty-Free shops.

The Priceline Group is moving much closer to Ctrip with a minority stake and CEO Darren Huston points to a series of additional moves in China in the next few years. Ctrip, though, hasn't always played well with other partners so it remains to be seen whether familial relations between these new second cousins will be long-standing.

Was the $200 million acquisition of Viator the right move for TripAdvisor in the tours and activities sector? We'll find out in a few years.

Identifying a specific customer set is one of the first steps to a successful startup and one that most on this list have mastered.

Video is powerful, and now users of Yelp's iPhone app have some additional user-generated ammunition. Nice move by Yelp.

Choice Hotels had an asset, its own property management system, and decided in 2013 to offer the solution to unaffiliated hotels, but it is always a tough sell for one brand to attempt to sell services to competitors, as Choice is finding out.

Boingo Wireless has yet to detail the value of its new contract to power Wi-Fi services at the new World Trade Center complex, but the 20-year deal has to be a big and tall win.