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Although maybe not representative of an entire country's travel habits, Facebook's data contains insights for travel marketers looking to reach new markets or refine their social strategies.

Critics and dubious rating services be damned. We can’t help but admire this airline’s guts.

In the current M&A environment, HomeAway is both the pursued and the pursuer. And all of this takes place as HomeAway becomes an even more attractive acquisition target because it is getting aggressive and ahead of schedule, expecting a majority of its listings to be bookable online within two years.

Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.

Sustainable tourism, while looking nice on paper, is still extremely difficult to execute making Basecamp's approach to integrate a business and non-profit is one worth examining.

Looking forward to welcoming you all. Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond.

The survey shows U.S. travelers are likely more excited during the booking process than during the actual trip, and hotels, for example, can learn from this by devoting more attention to generating excitement around booking while also helping increase excitement during a trip.

HotelTonight is seizing the opportunity to become a very large business, and has to ensure that it doesn't lose its elegance and distinct value proposition in the process.

The cloud has fundamentally democratized best-of-breed technology. A small, independent hotel today can be using the same technology as the largest chains in the world, and have an equal opportunity to manage the increasing complexities of online distribution and direct bookings.

Congratulations to all the smartest travel brands on social media.

Starwood is open to using technology at every level, and it does so without seeming gimmicky (at least most of the time).

Anything that gets tourists to beaches faster should be good. We expect Mojito or Caipirinha finder apps will soon follow.