News

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact.

Private equity firms and strategic buyers are eyeing the events industry, seeing growth, resilience, and human connection as strong investment drivers. 

Sourcing decisions have the power to influence social change and lessen meetings’ impact on the environment. For an increasing number of planners, that’s a top priority.

Don't expect a dramatic surge in Booking.com's access to new experiences inventory. Its announcement that this will happen "incrementally" was a tip-off.

The cuts make Lufthansa one of the first airlines to publicly state that the increased use of AI will lead to workforce reductions.

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. 

Australia welcomed 3.3 million holiday trips in the June quarter, 10% below Covid levels. Plus, more hotel and development news.

Get hands-on with these prompts before IMEX America and step into the Skift Meetings [AI] Innovation Lab, prepared to turn AI-driven insights into bold, high-impact events.

Building airplanes? Things haven’t been easy for aircraft manufacturers with supply chain bottlenecks, labor shortages, and cost inflation. But selling airplanes? That's no problem. In this week's feature story we deep-dive into the widebody market to find out which models are literally flying off the shelves, and identify those gathering dust on the showroom floor.

Hotel occupancy may reach 65.2% in 2025, up 3.7% from last year, with 34 large-scale events booked for the year.

Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.

As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants.