AI in travel is no longer new, but it isn’t settled either. Companies are scaling real use cases while discovering, in real time, where speed, trust, and control start to collide.
Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale.
Sydney’s convention center has created an in-house content studio to help clients expand the reach of their events, turning them into multi-platform content engines. This is part of a broader industry shift as venues compete on storytelling, not just space.
Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.
Marriott is the first major hotel to publicly discuss its work with Google on its upcoming agentic AI travel booking tool. But it raises more questions than answers — especially whether AI Mode offers in-chat checkout for partners and link-outs for everyone else.
New Frontier CEO James Dempsey wants to take the carrier back to its low-cost roots, saying that saving on costs will lead Frontier to a more sustainable path.
Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.