Meetings and Events Industry News

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.

After attending South by Southwest, you'll never view a business event the same way again due to the sheer levels of creativity, energy, and innovation set against the backdrop of Austin's weirdness.

Millennial trends prioritizing teamwork and community service are making their impact in how startup competitions judge emerging companies.

While the presence of big name headliners and breakout technologies drive a lot of exposure around SXSW, it's still the face time among speakers, exhibitors, and attendees from different industries that drives the event's success.

The ongoing digitization of global commerce is pushing innovative meeting and events to evolve with a cloud-first, digital platform mindset.

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

The Hanseatic City of Hamburg has become an example of the advancements possible when local government gets behind its aviation community by providing financial, promotional, and logistical support.

The volume of shifts happening throughout the events industry is impacting every aspect of the meeting experience from alternative accommodations to sticky digital content.

Generator Hostels offers a viable option for business travelers by offering single rooms and focusing on how programming and design can drive social engagement among guests and locals. That energetic vibe is also attracting hip consumer brands to partner with the innovative hospitality group.

With so much hype and noise surrounding the Las Vegas convention experience, the Unconventional videos bring that down to a human level by focusing on the stories behind the individual attendees.