Business Travel
How Generation Z Has Influence on High-End Vacations
The next big demographic cohort matters, but maybe not in the way you'd expect.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Business Travel
Why Luxury Travel Purveyors Should Pay Attention to Generation Z
While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.
Business Travel
Plastics Are the 'Scourge of the Earth': The Travel Corporation CEO
Travel executives sure like to talk the talk when it comes to eliminating plastics. TTC CEO Brett Tollman aims to be more than a talker.
Luxury
Buzzy Wellness Beverages Fend Off Brand Copycats
It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.
Business Travel
Why the Obsession Over Hotel Logos?
Turns out a lot of thinking goes into the color palette of luxury hotels, and there's a good reason why so many use black, gold, and blue.
Business Travel
The Story Behind the Color Choices of Luxury Hotel Logos
When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.
Luxury
Wellness Startups Eye Peloton’s Business Model
It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.
Business Travel
New Ways to Build a Travel Community
The next generation of affluent young travelers wants something different when they go away. Offering them something they couldn't ordinarily do is part of it, but so is connecting them with like-minded people.
Business Travel
Crafting a New Generation of Membership Travel Clubs
Travel has always been as much about who you meet as what you do in a new location. These intentional approaches to community and relationship building, fostered by immersive curated experiences, are what luxury looks like to an increasingly disconnected population.
Luxury
Beverage Brands Get In on Growing 'Sober Curious' Movement
If a bar doesn't serve alcohol, is it really a bar? If a beer doesn't get you buzzed, is it really a beer? As alcohol purveyors and entrepreneurs seek to cash in on the trend of healthy beverages, twists on nonalcoholic adult drinks are popping up everywhere.