Belmond Hotel Group’s Anti-TikTok, Slow TV Marketing Push
Belmond believes that true luxury will become having the luxury of time.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Kerzner CEO Explains How to Scale New Brands While Keeping One&Only and Atlantis Exclusive
There's a funny thing about ultra-luxury: You want to grow because growth economies of scale are real. But also, if you grow too much, you're not exclusive anymore. Kerzner aims to thread that needle.
The Long Tail of Luxury Travel Rewards
Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.
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The Pig’s Founder Shares the Recipe for the Boutique Hotel Brand
"People think this is some sort of property game," says Robin Hutson, founder of The Pig brand of boutique hotels. "It's not a property game. ... This is a people game."
Accor Bets on Luxury to Close Gap with Marriott and Hilton
Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel.
Hyatt in Talks to Buy Playa Hotels in All-Inclusive Resort Push
Ever since Hyatt acquired Apple Leisure Group for $2.7 billion in 2021, it has been expanding its presence in the all-inclusive resort segment, which has gone upscale in recent years.
Sandals Resorts to Launch Ad Blitz and Brand Overhaul: ‘Made of Caribbean’
Now that all the big hotel chains are muscling into the all-inclusive space, Sandals aims to stand out by reminding travelers of its Caribbean roots.
Soho House Draws Buyout Offer – at an 80+% Premium
All signs point to the buyout offer being okayed, given that it has support of Soho House's largest shareholder, Ron Burkle, and that it values the company at an 83% premium to its most recent market closing price.
Hyatt Strikes Deal to Add The Venetian in Las Vegas to Loyalty Program
The agreement helps Hyatt meet surging demand while expanding earning and redemption options for loyalty members in a crucial market.
Q&A: Accor’s Maud Bailly On How Sofitel Is Redefining Luxury Hospitality
There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.
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