Free Reports

Tourism

New Report: Best Practices for Local Sourcing in Destinations

In this report, we explore how destination leaders can implement sustainable sourcing and procurement procedures in the tourism supply chain — a practice increasingly referred to as “local sourcing” — to support local communities, drive economic growth, and positively impact the planet.
Sponsored
Tourism

Africa Destination Brand Monitor

Skift & Letsema explore Africa's destination brands, revealing insights for marketing success in a post-pandemic tourism landscape.
Travel Technology

New Report: Personalizing the Travel Experience Using Data and AI

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.
Sponsored
Tourism

New Report: Transforming Global Tourism for a New Generation

The focal point for the global travel and tourism industry is moving eastward. Middle Eastern countries are investing heavily in tourism infrastructure as a cornerstone for economic growth, and therefore have become models for future innovation in the travel sector.
Sponsored
Airlines

Skift Aviation Forum 2023: 10 Takeaways for the Future of Airlines and Travel

Industry leaders took to the stage at Skift Aviation Forum to decipher the trends and challenges facing today’s airline industry. Skift partnered with Allianz Partners to provide an overview of some of the most important conversations and insights shared at this year's event.
Sponsored
Tourism

FIFA World Cup Qatar 2022: Assessing Tourism Legacy Impact

We surveyed 15,000 international travel consumers from 20 outbound markets to determine the impact of the FIFA World Cup Qatar 2022 on brand perceptions and willingness to travel to select Middle Eastern/North African destinations.
Hotels

New Report: 10 Takeaways From Skift Global Forum 2023

Industry leaders took to the stage at Skift Global Forum to decipher the trends facing today’s travel industry. Skift partnered with Accor to provide an overview of some of the most important conversations and insights shared at this year's event.
Sponsored
Online Travel

New Trend Report: Unlocking the Connected Customer Trip

Travel insurance has become an unexpected linchpin in delivering a fully connected customer experience, helping travel providers offer more personalized purchasing options, balance self-service with the human touch, and open new avenues for lasting customer relationships.
Sponsored