Free Reports

Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change,…

Here is our big, annual package devoted to the trends that will define the coming year, The Megatrends Defining Travel in 2016.

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks…

The hospitality industry is rich with guest & marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key…

Insights from the travel industry's best thinkers and leaders.

Here is the second issue of the Skift Magazine. Away from our usual timely coverage of the business of travel, we are taking a step back with this package, looking…

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. An online marketing and distribution strategy that integrates best…

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks…

The travel industry’s landscape is changing by way of innovation and disruption from the startup world. This paper maps the entrepreneurial journey and lays out essential takeaways for the travel…

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and…