The hospitality industry continues to make great strides toward recovery, but the old adage that “a rising tide lifts all boats” isn’t ringing true for many independent hotels. While large hotel chains are reinforcing their bottom line with loyalty programs that offer lifestyle rewards, smaller brands are struggling to compete.
In order to meet evolving consumer expectations for personalized offers and authentic experiences, independent hotels need to find a way to harness first-party data, empower guest recognition, extend their marketing reach, and drive incremental revenue.
In this three-article report, Skift and Global Hotel Alliance teamed up to explore how independent hotel brands can reimagine loyalty to bolster repeat business, improve operations, and maximize revenue without losing their individuality and authenticity.
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