New Research: Technology’s Impact on Company Culture and Customer Experience in Travel and Hospitality

The concept of digital transformation has taken on new meaning for travel and hospitality in 2023.

Amid generational changes in traveler demands and behaviors, rapid advancements in automation and artificial intelligence (AI), and persistent volatility in the economy, environment, and geopolitics, the industry finds itself redefining “business as usual.”

A new research report from Skift and Amazon Web Services (AWS) shows how travel and hospitality companies can rethink and redefine digital transformation as a means rather than an end. By committing to an organization-wide evolution with people at the core of their philosophy and process, they can use technology to better leverage the fundamental shifts affecting customer engagement, employee satisfaction, operational efficiency, and profitability.

In this report:

• Insights from the fourth-annual Skift and AWS survey of more than 1,000 travel and hospitality executives worldwide, revealing technology budgets, challenges, successes, and strategies
  
• Why digital transformation is a unique journey within every company
  
• How to inspire, lead, and enact cultural change across organizations through technology investments, strategy, and execution
  
• How cloud technology empowers unique opportunities for critical business functions and customer-facing applications that are impossible to achieve with legacy systems
  
• How data, automation, and AI can humanize travel by breaking down departmental silos, empowering operations, improving customer service, and personalizing the entire travel experience