Across the meetings and events industry, expectations are on the rise from just about every stakeholder. Owners, planners, and attendees alike want more from gatherings, with an eye to efficiency.
“Hotels and destinations must figure out how to differentiate themselves in order to capitalize on the rapidly expanding benefits of group business,” said Bharet Malhotra, senior vice president of Cvent Hospitality Cloud.
But while it’s easy to set a goal of delivering more interesting, unique experiences, it can be much harder to actually execute on that challenge. This report, then, aims to share real-world, cost-effective strategies to solve that puzzle and drive increased group bookings for hotels of all sizes.