Puerto Rico Takes Its Place in the World Tourism Stage
Named the top place to go to in 2019 by the New York Times in its annual 52 Places to Go list, Puerto Rico has emerged as a sought-after destination for travelers from around the world. It’s recovery from Hurricanes Maria and Irma bears testimony to the island’s resilience, and now Governor Ricardo Rosselló’s government is committed to boosting the tourism economy on the island.
Major changes have already been made to improve the investment environment, and many more are underway. Some of those efforts include improving the tourism infrastructure, simplifying policies, streamlining the processes to procure business licenses and permits, providing economic incentives to private sector investors, partnering with non-for-profit organizations to support developmental efforts in rural areas, and setting up an independent marketing organisation, Discover Puerto Rico, to generate demand amongst travelers and meeting planners.
“We’ve come a long way in the last 10 years, and I think that you’ll probably see many more changes to come in that regard over the next year or two,” said Emilio Colon-Zavala, president of engineering and construction company ECZ Group and chairman of the board of the Puerto Rico Builders Association.
Growth on the island is evident across hospitality, cruise, airlines, tours and activities, and other travel-related sectors, and consumer travel trends show a growing demand for the kind of experiences Puerto Rico has to offer. The stars are aligning for Puerto Rico, and now is the time for investors to act in order to capitalize on this growth trend.
In this report
- Puerto Rico’s recovery and growth story after it was devastated by Hurricane Maria and Irma
- The initiatives underway to improve the investment environment on the island
- Perspectives from investors, academics and developers on why brands should invest in the island now
- Insights from PRTC, Discover Puerto Rico, and Puerto Rico Foundation on how Puerto Rico is preparing for the future to ensure tourism growth and returns
- Consumer trends that drive the destination’s global popularity