New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape

Many well-intentioned hospitality executives thought they’d spend the pandemic revamping strategies, innovating, and cleaning up systems and processes. Now, as travel returns and they scramble to launch new marketing campaigns, they’re returning to what they know and finding the same old tactics no longer work.

Covid-19 changed the way people travel, and hotel marketing strategies need to evolve accordingly. There is significant financial upside for hoteliers who understand how to respond to changing traveler expectations and behaviors, stay on top of shifting consumer privacy rules, and find the right talent to manage ever-evolving media campaigns.

With labor shortages forcing hoteliers to do more with less, how can they maximize advertising dollars, create responsive campaigns that support steady revenue streams, and maintain focus on keeping guests happy?

To help answer these questions, this report looks at multiple data-driven strategies — from the high end of the funnel to the low — highlighting trends and innovations that can help hoteliers stay ahead of the curve and enjoy sustained success as travel rebounds.

In this report:

• In-depth interviews with hospitality experts, including Sojern’s executives, hotel customers, and digital marketing partners
  
• A toolkit for hoteliers to capture demand and strengthen their relationships with new and existing guests
  
• Actionable advice to help hoteliers unlock the power of their data to deliver targeted messages that resonate with today’s travelers
  
• Tips on developing “always-on” marketing campaigns, activating loyalty program data, increasing metasearch conversions, driving direct bookings for independent hotels, and more