Skift logo
search
    • Latest News
      • Latest News
      • Coronavirus Recovery
      • Breaking News Blog
    • News By Sector
      • Hotels
      • Tourism
      • Online Travel
      • Airlines
      • Business Travel
      • See All Sectors
    • Stay Connected
      • Skift Newsletters
      • Skift Daily Briefing Podcast
      • Airline Weekly
      • Skift Meetings Updates
      • Daily Lodging Report

    Skift Pro

    Access exclusive travel research, data insights, and surveys

    Subscribe Now
    • Upcoming Events
      • Sep 19-21
        Skift Global Forum
      • Nov 16
        Skift Aviation Forum
      • Dec 13-15
        Skift Global Forum East
      • View All Events
    • Event Information
      • Subscriber Access
      • Sponsorship Opportunities
      • Frequently Asked Questions
      • Event Highlights
    • Latest Research
      • Subscriptions and Memberships in Travel 2022
      • The Great Merging in the Hotel and Rental Tech Sectors 2022
      • Asia Pacific Accommodation Sector Market Estimates 2022
    • Research By Sector
      • Tourism
      • Technology
      • Hospitality
      • Consumer Habits
      • See All Sectors
    • Featured Tools
      • Travel Company Tracker
      • Travel Health Index
      • Hotel Tech Benchmark

    Skift Research

    Access exclusive travel research, data insights, and surveys

    Subscribe Now
  • Advertise
  • Get Access
person Login

New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape

Skift • Sojern

New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape

Many well-intentioned hospitality executives thought they’d spend the pandemic revamping strategies, innovating, and cleaning up systems and processes. Now, as travel returns and they scramble to launch new marketing campaigns, they’re returning to what they know and finding the same old tactics no longer work.

Covid-19 changed the way people travel, and hotel marketing strategies need to evolve accordingly. There is significant financial upside for hoteliers who understand how to respond to changing traveler expectations and behaviors, stay on top of shifting consumer privacy rules, and find the right talent to manage ever-evolving media campaigns.

With labor shortages forcing hoteliers to do more with less, how can they maximize advertising dollars, create responsive campaigns that support steady revenue streams, and maintain focus on keeping guests happy?

To help answer these questions, this report looks at multiple data-driven strategies — from the high end of the funnel to the low — highlighting trends and innovations that can help hoteliers stay ahead of the curve and enjoy sustained success as travel rebounds.

In this report

  • In-depth interviews with hospitality experts, including Sojern’s executives, hotel customers, and digital marketing partners
  • A toolkit for hoteliers to capture demand and strengthen their relationships with new and existing guests
  • Actionable advice to help hoteliers unlock the power of their data to deliver targeted messages that resonate with today’s travelers
  • Tips on developing “always-on” marketing campaigns, activating loyalty program data, increasing metasearch conversions, driving direct bookings for independent hotels, and more

Sponsored by

×

Thank You

The report will be emailed to you shortly, be sure to check your inbox. If you have any problems accessing the report, please reach out to [email protected].

Want more? Check out these other reports that you might be interested in:

View

Send Me the Report

Skift Logo
    • Coronavirus
    • Tourism
    • Online Travel
    • Hotels
    • Vacation Rentals
    • Airlines
    • Business Travel
    • Meetings
    • Tour Operators
    • See All
    • Skift Meetings
    • Airline Weekly
    • Daily Lodging Report
    • Skift Research
    • Skift Live
    • About Skift
    • Where to Find Us
    • Media Resources
    • Work With Us
    • News Staff
    • The Team
    • Careers

Follow Us

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Email
Help Center
  • © 2022 Skift
  • All rights reserved
  • Terms of Service
  • Privacy Policy