Many well-intentioned hospitality executives thought they’d spend the pandemic revamping strategies, innovating, and cleaning up systems and processes. Now, as travel returns and they scramble to launch new marketing campaigns, they’re returning to what they know and finding the same old tactics no longer work.
Covid-19 changed the way people travel, and hotel marketing strategies need to evolve accordingly. There is significant financial upside for hoteliers who understand how to respond to changing traveler expectations and behaviors, stay on top of shifting consumer privacy rules, and find the right talent to manage ever-evolving media campaigns.
With labor shortages forcing hoteliers to do more with less, how can they maximize advertising dollars, create responsive campaigns that support steady revenue streams, and maintain focus on keeping guests happy?
To help answer these questions, this report looks at multiple data-driven strategies — from the high end of the funnel to the low — highlighting trends and innovations that can help hoteliers stay ahead of the curve and enjoy sustained success as travel rebounds.