Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Business Travel

State of Travel 2024

Our State of Travel report is designed to be your reference handbook to navigating the complex world of travel in 2024. We have put together 350+ insights with the hope to have a chart for almost any topic.
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Airlines

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.
Experiences

Q&A: iSeatz Founder and CEO on the Future of Travel Loyalty

The travel loyalty landscape is shifting toward lifestyle rewards that prioritize experiences and personalized benefits over traditional points and miles. For 25 years, iSeatz has been at the forefront of this transformation.
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Experiences

TUI Gains from Experience Sales and FTI Collapse

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.