Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Cruises

Windstar Eyes the Future of Cruising With a Major Renovation Project

Travel providers need to step up the experiences they offer to compete in an increasingly crowded market –– and those in the cruise sector are no exception. With the recent announcement that it’s overhauling three of its ships, Windstar Cruises is one example of a cruise brand that realizes this.
Windstar Cruises + Skift |
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Business Travel

Credit Card Giant Chase Jumps Into Tours and Activities

Tours and activities partnerships like the one between Atlas Obscura and Chase seem like a win-win. Card companies acquire knowledge about trends in the sector, and what travelers are demanding. Meanwhile, tour operators get access to loyal consumers willing to shell out for the trip of a lifetime.
Dan Peltier |
Business Travel

Viator’s Travel Agent Program Gets Mixed Reviews

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.
Paul Biasco |