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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

The Skift Design Manifesto: Elevating Design Across Travel

In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important. This is our brief guide to understanding the elevated role of design in the travel industry.
Matt Heidkamp | 6 years ago
Business Travel

Mexico Tours and Activities Operators Feel the Pain of Tourism Board Demise

Cuts to the Mexico Tourism Board are having an immediate impact on local operators in some of the country's most popular tourist destinations. A lack of marketing resources is especially difficult for some of the country’s smallest and often most alluring places.
Paul Biasco | 6 years ago
Business Travel

Booking Drops Hotel Requirement to Book Tours and Activities

Booking.com's hotel focus has given way to a strategy to serve travelers at every portion of the trip. TripAdvisor already does it, Expedia too. Airbnb is on that full-service road. So Booking.com will have plenty of company.
Dennis Schaal | 6 years ago
tripadvisor office scene
Experiences

TripAdvisor Reveals Some of Its Tactics in Growing Experiences

TripAdvisor's key tactics to grow its tours and activities business include the discounting of some products for consumers, practically giving away a reservation system to operators, and rolling out a brand marketing campaign this year. The company talks like it's in it to win it.
Sean O'Neill | 6 years ago
Experiences

Skift Trend Report: The Evolution of Winter Travelers

Detailed analysis of the global ski market Data about market size and consumer sentiment regarding winter sports vacations Insights from key industry leaders including Henri Giscard d’Estaing, Sylvain Rabuel, David…
Club Med + Skift | 6 years ago
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