Skift Data + AI Summit 2026 Returns to New York City


Skift Take

AI now drives pricing, forecasting, and customer service across travel. The real challenge is not adoption, but governance, trust, and scaling without costly mistakes. That is the focus of the Skift Data + AI Summit 2026 in New York City.

In the past year alone, travel companies have rolled out AI-powered customer service, real-time pricing systems, and demand forecasts that update by the hour. Data is no longer something reviewed after the fact. It is shaping how trips are priced, sold, supported, and delivered every day.

Skift Data + AI Summit returns on June 3, 2026, bringing together senior travel leaders to share how data and AI are actually being used inside organizations — what is working, what is breaking, and what teams are changing.

From Experimentation to Everyday Impact

Many travel companies are past the experimentation phase. Machine learning models are influencing pricing, marketing, fraud prevention, staffing, and loyalty programs. Teams are under pressure to show results while managing new risks and trade-offs.

At Skift Data + AI Summit, speakers will share real-world examples of how data and AI are being applied inside travel organizations, including:

  • Where automation is delivering measurable business impact
  • Where teams have had to pull back, adjust, or add human oversight
  • How leaders are thinking about governance, ownership, and accountability

Why This Conversation Matters

Data investments are growing, but results are uneven. Some teams are moving faster and making better decisions, while others struggle with fragmented systems, unclear ownership, or tools that do not quite fit their needs.

This summit creates space for practical conversations about building data strategies that leadership can trust and teams can actually execute.

A Proven, High-Demand Event

Skift Data + AI Summit has sold out every previous year. Past editions have drawn 371 attendees from 256 companies, spanning 16 countries and 22 industries.

With 72 percent of attendees at the director level or above, the audience is intentionally senior, allowing for deeper discussions and more meaningful connections throughout the day.

Who Should Attend

Attendees typically include:

  • Data, analytics, and engineering teams powering AI-driven platforms
  • Product and digital leaders designing intelligent traveler experiences
  • Marketing, revenue, and operations executives applying AI to growth and efficiency
  • Technology leaders and founders building the next generation of travel tech

If data or artificial intelligence plays a role in your decisions, this event is built for you. 

Skift Data + AI Summit 2026

  • Date: June 3, 2026
  • Time: 8:30 AM to 5:30 PM
  • Location: City Winery, Pier 57, New York City

With every past edition selling out, early registration is strongly encouraged.