Minor Hotels se fija como objetivo el mercado estadounidense en su apuesta por el crecimiento: «La última frontera»

Key Points

• Minor Hotels is planning a focused entry into the U.S. market, primarily promoting its NH, Tivoli, and Anantara brands.
• The company is pursuing a franchising strategy with lower-than-average fees and is leveraging creative financing and its relationships with European lenders.
• Target cities include major gateways like Miami, New York, and Los Angeles, as well as luxury and experiential destinations, with an aim to surpass 850 hotels globally by 2028.

Summary

Minor Hotels, a Bangkok-based hotel group with over 566 properties worldwide, is targeting the U.S. as its next major growth market, focusing on a few key brands (NH, Tivoli, and Anantara) and leveraging a franchise model with competitive fees and creative deal structures. The company is working with European banks to finance deals in the U.S., aiming for a presence in gateway cities and experiential luxury destinations. Minor's strategy is part of a broader shift toward franchising and asset-light operations, as it seeks to grow its global footprint to over 850 hotels by 2028, despite the challenges that have hampered other foreign hotel brands in the American market.