Articles tagged “franchising”

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How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Accor Group + Skift

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

2 months ago

Oyo Enters the U.S. Budget Hotel Market

Oyo Enters the U.S. Budget Hotel Market

Sean O'Neill, Skift

Oyo has a seductive model of renovating budget hotels, running them efficiently through technology, and marketing them directly to consumers. But the startup risks imperial overreach by entering markets like the U.S. that differ significantly from its core markets in India and China.

5 months ago

Extended Stay America’s New CEO Looks to Business Model Changes to Drive Growth

Extended Stay America’s New CEO Looks to Business Model Changes to Drive Growth

Deanna Ting, Skift

Given the rise of homesharing and shared workspaces, there are plenty of more external forces at work that will impact the extended stay market in the coming years. The key to success for Extended Stay America's new CEO will be taking these all into account.

2 years ago