El tercer intento de salida a bolsa de Prism se produce tras dos retiradas, un reajuste de la valoración y el retorno a los beneficios

Key Points

• Oyo parent Prism is preparing for a potentially record-setting $744 million IPO after two previous failed attempts and a significant valuation drop, buoyed by its recent return to profitability.
• Significant industry moves include IHCL and Millennium Hotels launching a loyalty partnership and MakeMyTrip consolidating its operations by merging RedBus into its main travel platform.
• Indian travel trends show a notable rise in last-minute, short-duration international trips, particularly to Dubai and Vietnam, driven by value, convenience, and changing traveler demographics.

Summary

The article covers several major developments in India's travel industry. Prism, the parent company of Oyo, is preparing for its third IPO attempt after two withdrawals and a considerable valuation reset, now supported by a return to profitability. The industry also saw Indian Hotels Company (IHCL) partner with Millennium Hotels to expand loyalty benefits, and MakeMyTrip gain approval to merge RedBus into its main operations, furthering its superapp ambitions. Meanwhile, Indian travelers are increasingly booking shorter, last-minute international trips, with Dubai and Vietnam being top destinations, reflecting evolving preferences and market dynamics.