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Travel Marketers Aim for Compelling Virtual Reality Content

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

2 months ago

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

2 months ago

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

2 months ago

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

2 months ago

The 25 Best Tourism Websites in the World in 2016

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

2 months ago

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

3 months ago

State of Online Travel Agencies: Ctrip Joins Priceline and Expedia as Global Giant

Ctrip continues to be a rising star, indeed. One thing to note is that not all gross bookings are created equal, though. In 2015, Priceline Group dominated Expedia in profitability: Net income of $2.5 billion versus $765 million.

3 months ago

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.

3 months ago

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The companies have set a new standard of service that all brands in the travel industry are being forced to imitate, whether they're ready or not.

3 months ago

State of Travel Media 2016: The Strange Survival of the In-Flight Magazine

These are tricky times for any media property, but smart brands have figured out a way to keep publishing the right content for their readers.

3 months ago

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New Study Looks into the British Traveler’s Path To Purchase

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

3 months ago

New Skift Trends Report: The State of Travel Media 2016

Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.

3 months ago