Media

Measuring the Value of Location Data — Digital Marketing News This Week

Measuring the Value of Location Data — Digital Marketing News This Week

Jeremy Kressman, Skift

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

3 months ago

Adding Up Facebook’s Competitive Advantages in Travel

Adding Up Facebook’s Competitive Advantages in Travel

Jared Wein, Skift

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

3 months ago

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Jared Wein, Skift

The intent to grow Facebook advertising is clear from both the hotels and online travel companies. As conversion continues to improve, Facebook will grow its market share within a strongly growing digital advertising pie.

3 months ago

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

Jared Wein, Skift

Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.

3 months ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

3 months ago

Digital Marketing News: Building a Culture for Travel Innovation

Digital Marketing News: Building a Culture for Travel Innovation

Jeremy Kressmann, Skift

Every travel company wants to be known as innovative. But creating the right culture for innovation can be challenging. That's why travel incubators seem like such a great strategy: access to outside partners, ideas and talent with minimal risk.

3 months ago

Sponsored
How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

3 months ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

3 months ago

Black Travel Marketing Gets Political

Black Travel Marketing Gets Political

Sarah Enelow, Skift

Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.

3 months ago

Yelp Says Election Blues Helped Reduce Its Expectations for 2017

Yelp Says Election Blues Helped Reduce Its Expectations for 2017

Andrew Sheivachman, Skift

It makes sense to branch out into on-demand services, in the vein of its Eat24 product, and away from advertising, which it has struggled to grow over the last year.

3 months ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

4 months ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

4 months ago