Media

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

7 months ago

Facebook Expands Its Dynamic Ads for Travel to Airlines

Facebook Expands Its Dynamic Ads for Travel to Airlines

Deanna Ting, Skift

The bigger question here is this: Should airlines and their travel peers be investing more in social versus search?

7 months ago

Video: Mr & Mrs Smith and Bridging the Gap Between Content and Booking

Video: Mr & Mrs Smith and Bridging the Gap Between Content and Booking

Jason Clampet, Skift

Mr & Mrs Smith has carved out a unique space in the market, and its evolution over the last decade speaks to the radical changes in the ways we discover, book, and return to hotels.

7 months ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

8 months ago

The Future of Travel Media Is Going Far Beyond Print

The Future of Travel Media Is Going Far Beyond Print

Andrew Sheivachman, Skift

Time will tell if video truly resonates with travelers during the inspiration phase of the travel booking funnel. For the time being, it's smart for travel media to experiment with a variety of formats and platforms, especially when it comes to branded content.

8 months ago

Content Marketing in Travel Has Moved From Niche to Mainstream

Content Marketing in Travel Has Moved From Niche to Mainstream

Dave Montali, Skift

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

8 months ago

How Travel Marketers Are Measuring Content Marketing Success

How Travel Marketers Are Measuring Content Marketing Success

Dave Montali, Skift

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

8 months ago

New Skift Research Report: The State of Content Marketing in Travel 2017

New Skift Research Report: The State of Content Marketing in Travel 2017

Luke Bujarski, Skift

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

8 months ago

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Andrew Sheivachman, Skift

Lonely Planet is taking a multichannel approach to consumer travel media, and it seems to be working.

9 months ago

Measuring the Value of Location Data — Digital Marketing News This Week

Measuring the Value of Location Data — Digital Marketing News This Week

Jeremy Kressman, Skift

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

9 months ago

Adding Up Facebook’s Competitive Advantages in Travel

Adding Up Facebook’s Competitive Advantages in Travel

Jared Wein, Skift

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

9 months ago

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Jared Wein, Skift

The intent to grow Facebook advertising is clear from both the hotels and online travel companies. As conversion continues to improve, Facebook will grow its market share within a strongly growing digital advertising pie.

9 months ago