While incentive travel is most often handled by travel management companies, it can also be a good fit for leisure travel advisors, especially those accustomed to working with high-end clients and those who make good use of outsourcing. While there are major differences between incentive and leisure travel, some of the same principles apply.
While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.
For leisure travel advisors, especially those already accustomed to providing concierge-style services, expanding into incentive travel could be a realistic goal. With help from outsourcing services, even small agencies can handle the complexities involved.
Travelperk is the fastest growing alternative travel management company in Europe right now, and it will be interesting how it manages growth in a complex market.
Given that Thomas Cook released a statement about the potential sale, this looks pretty serious. But it begs the question: Just what will Thomas Cook have left if and when it sells its airlines and Nordics divisions?
Serko isn't a huge company, but it's finding success selling its Zeno corporate travel tools around the world. We'll find out in 2020 how its international growth strategy truly fares.
Europe has unique travel distribution and fulfillment issues, and Travelperk's CEO is in the process of leading developments for better solutions for travelers.