Skift Take

While incentive travel is most often handled by travel management companies, it can also be a good fit for leisure travel advisors, especially those accustomed to working with high-end clients and those who make good use of outsourcing. While there are major differences between incentive and leisure travel, some of the same principles apply.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

For leisure travel advisors looking to expand their business, boost income, and take creativity to new levels, incentive travel is a possible niche to pursue. While it takes commitment to learning about the important differences, primarily that incentive trips are all about serving business objectives and not vacation needs, some of the skills required are not dissimilar from those required to serve the customized needs of high-end leisure travelers. Existing clients who are corporate decision-makers could be a starting point.

The increased availability of services providing help with everything from marketing campaigns to destination choices means that advisors can outsource elements they don’t want to handle themselves. The main caveat, according to one agency owner who has expanded into incentives, is recognizing that the incentive market rises and falls with the economy even more than other types of travel — and can take longer to rebound.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.


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Tags: incentive travel, travel advisor innovation report, travel agents

Photo credit: The 2018 Monaco Grand Prix. Monaco is a popular destination for incentive travel. Andy Hone / LAT Photographic via Flickr

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