Incentive Travel Yields New Opportunities for Leisure Advisors
Photo Credit: The 2018 Monaco Grand Prix. Monaco is a popular destination for incentive travel. LAT Photographic via Flickr / Andy Hone
Skift Take
While incentive travel is most often handled by travel management companies, it can also be a good fit for leisure travel advisors, especially those accustomed to working with high-end clients and those who make good use of outsourcing. While there are major differences between incentive and leisure travel, some of the same principles apply.
For leisure travel advisors looking to expand their business, boost income, and take creativity to new levels, incentive travel is a possible niche to pursue. While it takes commitment to learning about the important differences, primarily that incentive trips are all about serving business objectives and not vacation needs, some of the skills required are not dissimilar from those required to serve the customized needs of high-end leisure travelers. Existing clients who are corporate decision-makers could be a starting point.
The increased availability of services providing help with everything from marketing campaigns to destination choices means that advisors can outsource elements they don't want to handle themselves. The main caveat, according to one
