Alex Lasry has been sworn in as the new deputy assistant secretary for travel and tourism at the U.S. Department of Commerce.

Lasry oversees the National Travel and Tourism Office, in the International Trade Administration’s industry and analysis division in the Commerce Department.

Lasry has begun to help lead the Biden-Harris Administration’s national travel and tourism strategy. The goals are to improve the competitiveness of the U.S. in attracting its fair share of inbound visitors and sustaining the country’s spot as a popular destination for foreign visitors. A key objective is to attract 90 million international visitors a year by 2027.

Previously, Lasry was senior vice president of the Milwaukee Bucks basketball team. He also led Milwaukee, Wisconsin’s successful bid to host the 2020 Democratic National Convention.

Tags: Biden Administration, international tourism, international travel, news blog, u.s. government