First read is on us.

Subscribe today to keep up with the latest travel industry news.

Southwest CEO Robert Jordan to Become the Airline's President, Too


In a securities filing on Thursday, Southwest Airlines said Bob Jordan would succeed to the position of President of the company on January 1, 2023, while also retaining the role of CEO he has had since earlier this year.

Jordan, a 34-year-old veteran of the company, will step into a role being vacated by Michael G. Van de Ven, president and chief operating officer, who submitted his resignation.

Andrew M. Watterson will rise to the position of chief operating officer as of October 1. 

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

How Commission Yields Affect Hotel Profits: A European Case Study

In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Sponsored