Siranna: Saudi Arabia’s Idea of a Boutique Hotel

Saudi Arabia’s ambitious mega-development Neom continues to announce small boutique hotels. With more than half a trillion dollars at its disposal, Neom could build the biggest hotels in the world, but, for now, is opting to unveil properties no more than 100 keys in size.

Siranna is the latest. A 65-room hotel with 35 residences attached as well. It will also have a beach club, a “sunset terrace,” and a string of high-end restaurants. It joins two other futuristic hotel projects within the surrounding Gulf of Aqaba region, including Epicon and Leyja. All three projects maintain a focus on integrating themselves with nature and disconnecting guests from the noise of modern life.

To this end, architects involved in Siranna say they have drawn inspiration from the architecture of the ancient world.

No opening date, operator or price tag was announced with Siranna, as is the norm with Neom. Thus far, we know that Leyja will be operated by barefoot luxury brand Habitas, which received a $400 million investment from the Saudi government earlier this year.

Neom’s Potential Boutique Hotel Collection

Earlier this month, Skift reported that Neom had trademarked a dozen terms under the “hotel services” category, suggesting a big push into hospitality by the Saudi giga-project. These trademarks included Epicon and Leyja, as well as Siranna, which is now confirmed this week.

You can see all the other trademarks here.

Leyja Hotels At Neom

Saudi’s Leyja project announced last month comprises three hotels with 40 keys each in the mountain area near the Gulf of Aqaba. Habitas has been confirmed as the operator, and its founder and CEO has promised he will create something people will flock to.

“Human connection is at the core of our brand and ethos,” said Habitas CEO Oliver Ripley, during a virtual press conference in the metaverse. “We want to send guests on a transformative journey and they are invited to attend a welcome ceremony. Really, the essence is about reconnecting with themselves, their loved ones and with new friends and people. It’s all about human connection.”

Epicon Hotels At Neom

The plan for Epicon, situated along the Gulf of Aqaba coastline, comprises a select few hotels and restaurants, including two towers – one standing at 225 meters and the other soaring to 275 meters. These towers will host an “ultra-premium” 41-key hotel and 14 suites and apartments constituting luxury residences. Near the hotel, the Epicon resort offers 120 rooms and 45 residential beach villas. Neom has not disclosed the opening date or development cost. In addition to the accommodations, Epicon will encompass beach clubs, lounges, restaurants, and boutique shops.