Red Sea Global (RSG), the developer behind The Red Sea and Amaala in Saudi Arabia, has launched an adventure travel brand for guests aimed at offering unique sporting activities at its destinations.

Akun, which comes from the Arabic meaning of “to be”, will operate and manage various adventure experiences out of its destinations, including electric biking, trail running and hiking, all in line with the responsible ethos of the group. 

Credit: Read Sea Global/Akun

Having already signed two partnership deals with Bungy New Zealand and Air Sports Group, Akun is Red Sea Global’s third subsidiary business to be announced this year following the launch of its water sports and diving brands, WAMA and Galaxea, in February.

Credit: Read Sea Global/Akun

“At Red Sea Global, we believe the experiences available for our guests are just as important as the destination itself, and this new brand will provide them with world-class experiences in land and in connection with the sky above. Akun will offer a diverse range of ‘bucket-list’ adventures set in, over and throughout breath-taking sea and landscapes, and each builds on the exciting sense of exploration we nurture at our destinations,” said John Pagano, group CEO of red sea global. 

At the Skift IDEA Awards, we are looking for the projects defining the future of leisure tourism, destination marketing and the visitor experience, including those defining the future of day tours, activities, and experiences.

If you have an exciting initiative to share, head to the Skift IDEA Awards website and start your submission today.

Tags: experiences, experiential travel, tourism