First read is on us.

Subscribe today to keep up with the latest travel industry news.

Rail Journeys Surge Past 100 Million Trips During China's Spring Festival Build-Up

Chinese tourists have flocked to train stations over the past two weeks, with 109.5 million journeys made between Jan. 7 and Jan. 21 in the build-up to Lunar New Year celebrations, which took pace on Jan. 22.

That figure is a 27.3 percent increase on trips made during the same 15 days in 2022, local media reported, citing data from national railway operator China State Railway Group.

The increase is attributed to the sudden easing of Covid-related travel restrictions.

The total number of passenger trips for the 40-day Spring Festival travel rush is expected to reach 2.1 billion, which is twice as much as last year, or 70 percent of 2019, the report added.

The modernization of the country's train stations also played a role, Global Times reported, with the number of stations carrying out online food delivery services increasing from 55 to 76.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.