This year’s Lunar New Year rush in China isn’t just about big cities — smaller, heritage-rich destinations and visa-free policies played a major role in trips over eight days.
China's extended Lunar New Year holiday is projected to drive a record-breaking travel season, presenting the travel industry a prime opportunity to leverage a peak period of heightened consumer activity.
Although China still has a way to go to make a complete recovery from the pandemic, the projected boom in Lunar New Year trips is a welcome sign for the travel industry worldwide.
The travel industry is starting to feel the impact from this latest global health crisis. How it responds to help contain the spread of the virus will set a new precedent while weathering an extensive disruption to its business.