Fascinating data point from Expedia Group Media Solutions in its latest Q1 Travel Trend Report: the booking windows which had shrunk dramatically over the last two years of the pandemic uncertainty and low traveler confidence, is now coming back up, based on data from all across the Expedia network and surveys. This is a welcome sign of travel industry and more certainty of business forecasts.
“Growing traveler confidence contributed to lengthening search windows in Q1, with global share of searches in the 180+ day search window increasing 190% and the 0- to 21–day search window decreasing 15% quarter-over-quarter.
Regionally, shorter search window share in APAC and LATAM held steady between Q4 2021 and Q1 2022, while EMEA and NORAM travelers searched further out, with the 91- to 180–day search window increasing 140% and 60%, respectively. The lengthening search windows in these regions is another indicator that summer travel demand in the Northern Hemisphere may surge in 2022.”
Other data points on the booking windows:
- In Q1, 60% of global domestic searches fell within the 0- to 30– day window, a 10% decrease compared to Q4, while the share of searches in 91- to 180–day window increased 80% quarter- over-quarter.
- Global international search share for the 91- to 180+ day window increased 35% quarter over quarter, with the 91- to 180–day window seeing the largest gains.
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Tags: booking habits, coronavirus, expedia group, news blog