Meta Reports Travel Was Fourth Quarter Bright Spot
Skift Take
Meta can expect travel to continue its strength considering the industry’s performance versus tech and other sectors.
Although Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots, the company reported Wednesday.
“The largest positive contributors to year-over-year growth in Q4 were the travel and health care verticals, though both are relatively smaller verticals in absolute share,” Chief Financial Officer Susan Li told financial analysts during the company’s fourth quarter and full-year 2022 earnings call.
