Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Listings Were Never the Answer

We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.
Online Travel

Despegar to Be Acquired by Prosus for $1.7 Billion

Years ago, it appeared as though Expedia Group would be a likely buyer of Despegar since Expedia had taken a significant minority stake in the company. But Expedia backed away, and now Prosus is claiming the prize.
Online Travel

FTC Issues Final Rule on Junk Fees

The Biden administration has been very vocal about its aim to stamp out junk fees, and the FTC's final rule does that — provided that the incoming Congress doesn't say otherwise.