IDEAS: Ras Al Khaimah Launches New Short-Form Creative Campaign
Key Points
- Ras Al Khaimah Tourism Development Authority launched a new campaign with Beautiful Destinations featuring 30 short-form videos.
- The campaign aims to inspire travelers using 'real', snackable content tailored for social media platforms.
- Ras Al Khaimah experienced a 14.8% increase in visitors in the first half of 2023, prompting further marketing initiatives.
Summary
Ras Al Khaimah Tourism Development Authority has teamed up with Beautiful Destinations to launch a new creative campaign featuring 30 short-form videos designed to inspire travelers through engaging social media content. The campaign seeks to harness the power of short-form media to quickly evoke emotions and inspire travel decisions. With a 14.8% increase in visitor numbers in early 2023, the campaign aims to capitalize on this growth by enhancing destination marketing efforts.
Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content.
The campaign has been designed to ‘reach travel audiences through ‘real’, snackable content, inspiring travelers as they begin their research, which is increasingly starting – and staying – on social media,’ according to a release from RAKTDA.
You can take a look at one of the videos below:
“We try to stay on the cusp of the traveler journey and tap into the visceral nature of tourism. By harnessing the power of short form video with Beautiful Destinations, we effectively trigger inspiration and emotion far quicker and more impactfully than other, more traditional, marketing tools. We welcomed a record-breaking number of visitors in first six months in 2023 – a 14.8% increase from the same time last year, so now is the perfect time to accelerate our destination marketing offering with the global trailblazers in travel content creation,” said Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.
Photo Credit: Credit: Beautiful Destinations x Ras Al Khaimah Beautiful Destinations x Ras Al Khaimah
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